A landing page that collects leads & allows the user to request a water test / inquire.
Est. 2024, Roughly one week for design.
Logo design, fully developed landing page
Cain Electric needed a standalone landing page to promote a new water filter subdivision, but provided minimal guidance or brand direction. With no existing site, logo, or content strategy specific to this product, the challenge was to quickly design and build a page that felt cohesive with the parent brand while effectively introducing the new offering.
Align with the Cain Electric brand while introducing a distinct identity for the water filter division. Ensure clarity and simplicity, keeping the landing page easy to navigate with a direct call to action. Develop a functional and responsive design, ensuring readability and accessibility across all devices. Design a complementary logo that ties back to Cain Electric while distinguishing the water filter brand.
Designer & Developer: branding, layout, typography, site development
Without direct client input or established branding for Cain Water Filters, I took inspiration from Cain Electric’s existing brand and the water filtration industry to create a cohesive look and feel. The typography was influenced by the parent company, and the color scheme was chosen to align with the water filters brand.
The content structure was primarily created by my copywriter colleague with a few minor adjustments to fit in a clean layout. Since this is a landing page, I prioritized clarity and conciseness, ensuring that key product details were easily digestible. A clear call-to-action was placed strategically to guide visitors toward inquiries and conversions. The goal was to provide essential information quickly without overwhelming the user.
Due to time constraints, I did not create wireframes, prototypes, or brand guidelines for this project. The design was built directly in Duda, allowing for rapid iteration while ensuring the final product met usability and aesthetic standards. That said, I did ensure this landing page was mobile responsive.
The Cain Water Filters landing page effectively introduces the subdivision while maintaining a visual connection to Cain Electric. The streamlined design and clear branding help establish credibility and communicate the product’s benefits efficiently.
View the live website at cainwaterfilters.com. Or, view the screenshot below.
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During the first three months after launch, the Cain Water Filters landing page received 767 unique visits and generated 14 direct leads—9 ‘Click to Call’ actions (78% of those from mobile devices) and 5 form submissions. This demonstrates that the new landing page successfully converted visitors into potential customers, particularly through a mobile-friendly design and clear calls to action.
I enjoyed working on this project because of the creative freedom and the challenge of defining a brand presence with minimal guidance. Since I had no direct client interaction, I had to make design decisions based on existing brand elements and industry standards. I’m happy with how clean and concise the final design turned out. However, if I had more time, I would focus on improving responsiveness, as some spacing inconsistencies appear across different screen sizes, and the line height on mobile could be refined for better readability.
