Landing page targeted towards local customers
2025, roughly one week for design and another week for launch approval
Fully developed responsive landing page
The current Mesa-dedicated page didn't quite meet SEO standards nor user engagement goals.
Create a landing page that is consistent with the national brand, keeps users engagued, and generates more leads.
UX Designer: layout, responsive website build, asset selection
Since Synergy HomeCare already had strong branding, I focused on layout and brand integration. The color palette and typography were taken directly from their brand guidelines, ensuring consistency.
I used the Mesa location page from the main website as a reference as well as guidance from the copy I was supplied with. The layout was designed for clarity, ensuring that visitors could quickly find relevant information with clear CTAs.
Due to the project’s nature, I skipped wireframes and prototypes, instead designing directly in Duda. This allowed for quick turnaround. I ensured that the site was mobile responsive to henhance usability.
The final landing page successfully aligns with Synergy HomeCare’s brand while providing a clear and accessible experience for potential clients in Mesa, AZ. The design is professional, structured, and easy to navigate, ensuring that users can quickly find the information they need.
During the first three months, the landing page received 22 unique visits and 23 total page views. The majority of users (86%) accessed the page via desktop, while 14% visited from a mobile device. These numbers reflect the initial reach and early engagement with the target audience following the launch.
I enjoyed working on this project, especially because Synergy HomeCare had a well-established brand—a contrast to many of my projects. This made the design process smoother, allowing me to focus on layout and user experience. I’m happy with the final design, but if I were to revisit it, I would fine-tune font sizes across different screen sizes as well as line height to enhance readability. Since I did not have any direct interaction with the client, I’m unsure of their feedback, but I believe the design effectively represents their brand and meets the goals of the project.
